PUMA has announced that pop superstar Dua Lipa will be the newest face of the company’s women’s business.
“Dua will collaborate with the global sports brand to help inspire women around the world, not just by being featured in global campaigns, but through important inclusive initiatives close to her heart,” the sportswear giant said in a press release.
Dua Lipa said she is excited to announce her partnership with PUMA. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family,” she added.
Being an advocate to raise awareness around women’s issues and gender equality, Lipa will be the headliner of PUMA’s “She Moves Us” campaign in 2021, focusing on inspiring women who move together to achieve and connect through sport and culture.
PUMA kicks off their multi-year partnership with Dua Lipa as presenting sponsors of her fun-filled “Studio 2054” virtual performance where both she and her dancers will wear PUMA. PUMA said it is offering a limited batch of discounted tickets to her fans for the performance.
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